Refreshing Jelly Texture
The soft, bouncy gel glides smoothly over delicate eyelids with a cool, cushiony feel.
New Launch Gel Eyeshadow Stick - Illumina Jelly Eyeshadow Stick🩷
New Launch Gel Eyeshadow Stick - Illumina Jelly Eyeshadow Stick🩷
Excellent 4.8
9,316 Reviews
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✨ One swipe delivers bold, high-impact color.
🌟 Crease-free shimmer stays flawless all day.
💎 Silky jelly texture glides on smoothly with zero fallout.
🎁BUNDLE & SAVE🎁
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New Launch Gel Eyeshadow Stick - Illumina Jelly Eyeshadow Stick🩷
Regular price
$22.98
Regular price
$22.98
Sale price
$33.82
Unit price
per
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Ordered
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Order Ready
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Delivered
How does the money-back guarantee work?
How does the money-back guarantee work?
Complete satisfaction promise: if it's not right for you, we'll make it right with a full refund. 180-day money-back guarantee on every order — try it on your skin, in your routine. If it's just not for you, simply email support@Bristlebay.com within 30 days of receiving your order and our team will guide you through the return process. Once received and inspected, your refund will be issued.
One-Swipe High-Impact Shine
Hydra-Metallic Glaze delivers rich color and multidimensional metallic shimmer in one swipe.
Illumina Jelly Eyeshadow Stick
Effortless Shine, Made to Last
Silky jelly color, mess-free application and luminous wear in one easy swipe.
Zero Fallout, Mess-Free Application
The sleek twist-up stick glides smoothly across your eyelids without tugging or skipping. No loose glitter, no brushes and no messy cleanup.
Crease-Resistant, All-Day Wear
Advanced film-forming technology locks your luminous eye look in place. It resists heat, humidity, fading and creasing from day to night.
Instant Glam, Wherever You Go
Swipe directly onto your eyelids and blend with your fingertips for a polished look in seconds. Compact, precise and perfect for quick touch-ups.
The Formula
Skin-Loving Ingredients
Clean, nourishing formulas your skin will thank you for.
01
Fluorphlogopite
Lab-grown crystal shimmer with soft-focus light.
02
Vitamin E
Keeps every swipe creamy and comfortable.
03
Dimethicone
Glides smoothly and blurs instead of settling.
Need to Know
Frequently Asked Questions
Everything you need to know before your first swipe.
Do I need a brush?
No. Swipe it directly from the stick and blend the edge with your fingertip. It was made for mornings when you are already running late.
Will it settle into my fine lines?
It sets to a soft-focus finish that sits smoothly on the lid, including hooded lids. Blend it while it is fresh, let it set, and it stays in place.
Is the shimmer glittery?
It is a soft, light-catching shimmer rather than chunky glitter. Because it is a gel, there is no loose powder falling onto your cheeks during the day.
Where do you ship?
We ship to the United States, Canada, the United Kingdom, Australia, and New Zealand. Orders are fulfilled within 1–2 business days. Delivery takes 6–12 business days to the US and 7–12 business days to Canada, the UK, Australia, and New Zealand. Times may vary by destination.
What is your return policy?
Every order includes a 30-day money-back guarantee. Email support@purelums.com with your order number within 30 days of delivery to initiate a return. See the Refund Policy for full details.
Women like you share their stories
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Eyeshadow finally likes me back
"I finding eye shadow I like has been impossible. This went on smooth, stayed on and looked beautiful. No creasing, no glitter mess."
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It doesn't sink into my lines
"The shimmer is so pretty without emphasizing texture or fine lines. This applied smoothly, blended easily, and stayed comfortable all day."
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Eight seconds, done
"It took me maybe eight seconds to put it on. I'm always in a hurry getting ready for work and it looks flawless. No brush, just my finger."
OUR GUARANTEE
📦 Insured Worldwide Shipping
📦 Insured Worldwide Shipping
Each order includes real-time tracking details and insurance coverage in the unlikely event that a package gets lost or stolen in transit.
💰 Money-Back Guarantee
💰 Money-Back Guarantee
If your items arrive damaged or become defective within 90 days of normal use, we will gladly provide a free replacement or a full refund.
✉️ 24/7 Customer Support
✉️ 24/7 Customer Support
Our support team is always here for you.
We have a team of live reps ready to help and answer any questions you have within a 24-hour time frame, 7 days a week.
Email us anytime atsns@bristlebay.com— your satisfaction is our priority.
💖100% Genuine Guarantee.
💖100% Genuine Guarantee.
We guarantee every product is genuine. If it’s not, we’ll refund you 10 times the purchase price.
Track your order
Track your order in real time. Enter your tracking number to see the latest updates, estimated delivery time, and shipping progress. We provide secure, accurate tracking so you always know where your package is.